In our last post, we focused on what having a niche really meant and how to develop one at your firm. Now, we will tell you how to get the word out about your niche. By following the steps below, your marketing strategy will be more effective and efficient, while reaching your target audience. 1. […]

What is a niche? Often tossed around professional circles due to the increased specialization of the field, a niche is primarily referred to as a CPA firm’s area of specialization. In this sense, a niche is an area of practice within a broader area of practice. If your firm is just getting off the ground, […]

In many cases, Small Firms value themselves based on the amount of revenue that they bring in on a yearly basis. Revenue, however, is not the only determining factor in the valuation of a small firm. Here are three factors to value your firm upon beyond the numbers: Location The largest qualitative valuation factor for […]

During these tough economic times, the entire Accounting profession has taken a big hit in terms of revenue and profitability. Though the Big Four firms were hurt but not crippled, smaller firms took a much larger hit. Here at Protexure Accountants, we are advocates for the small firm, and we want to see you succeed. […]